10 April 2009
Cheese-maker Wyke Farms has launched a Facebook campaign aimed at engaging consumers by offering them the chance to win a lifetime’s supply of cheese.
Users sign up to be a “fan” of the brand in order to enter the competition, which has currently attracted more than 500 fans. Members can then post comments, watch Wyke Farm TV adverts and discuss topics such as, “Do cows with names produce more milk?”.
The social media campaign is to complement existing Wyke Farm TV and print advertisements. “Our TV and print advertising campaign is still a priority, but our online activity, like the Facebook club, gives us an immediate two-way dialogue with our consumers,” says Wyke Farms’ managing director, Richard Clothier. “They have posted some fascinating comments about cheddar, apparently very popular with cats and dogs!”
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