27 March 2009
Search engine marketing company Efficient Frontier has been appointed by Capital One Bank (Europe) to manage its search campaigns across Google, Yahoo! and Microsoft Live Search in the UK.
Efficient Frontier helps advertisers to manage keywords, search engine bids and search engine spend. Previous clients have included eBookers and Match.com.
Efficient Frontier will aim to lift sales originating from online searches of Capital One’s products. "Search marketing is a highly complex environment. It demands sophisticated search engine bid management coupled with the expertise of market analysts and marketers. We are delighted Capital One has selected us as their full service search provider,” says David White, Efficient Frontier general manager.
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