7 May 2009
Marketing strategy and communications agency DNA advertising has been awarded a contract to design and build the Meteorological (Met) Office’s new “learning” website. The website will be targeted at five to 16-year-olds, with the aim of becoming a national curriculum teaching resource for schools.
DNA’s brief was to blend a new and interactive educational site with the rest of the Met Office’s website, while maintaining interest for children and keeping within national curriculum guidelines. The marketing agency’s researched initial concepts and designs by asking teachers and students to review its ideas. “We then created a character called the ‘Weather Explorer’ – an androgynous illustrated cartoon character aimed at ages five to 11 and all racial groups,” says DNA head of digital Simon Farrow.
Willie McCairns, Met Office business planning manager, says: “DNA’s approach was thorough, it has been committed to adding more than a straightforward web design service.”
DNA head of marketing Richard Fearon says, “The old site was clunky and old fashioned and not targeted to the curriculum. One of the reasons we won the pitch was because we questioned what the Met Office wanted and instead showed them how well the site could integrate into the existing Met Office website whilst incorporating games and images.”
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