25 March 2009
Marketing agency DigForFireDMG has been awarded a contract to develop mail-order and online horticulture brand Thompson & Morgan.
“We were impressed with DigForFireDMG because they demonstrated an understanding of the brand and our business objectives,” says John May, CEO of Thompson & Morgan. “The deep in-house resources at DigForFireDMG reassured us that they could provide us with a complete, coordinated project, delivered in line with agreed time and cost milestones.”
The Sheffield-based agency will conduct a thorough review of the brand, conducting qualitative and quantitative research.
“We are delighted to be working for such a prestigious brand, steeped in heritage and so well loved by gardeners,” says David Jones, planning director at DigForFireDMG. “Our work will principally concern developing brand strategy and the company’s reach. Long term, this will enable Thompson & Morgan to increase brand value, awareness and enhance customer loyalty.”
Thompson & Morgan supplies flower and vegetable seeds to recreational gardeners worldwide by mail order and via garden centres.
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