16 February 2009
FindaProperty.com is launching a new print and online advertising campaign in partnership with creative agency Speake2.
The campaign is aimed at tenants and low-rung property buyers and will run online and in the local and national press. The campaign carries interviews with members of the public, in which they are asked what they believe makes a home special.
“Our marketing campaign focuses on people and their feelings towards their home, rather than properties in general,” says Sarah Boorman, marketing director, FindaProperty.com. “We showcase people who are looking for a place to make their own, hopefully delivering some optimism in this difficult market.
Even though market conditions are difficult, home movers aren’t ready to compromise their dream.”
Featured participants will be filmed in their homes and appear in case studies on the website. Users will then be encouraged to interact online with invitations to post their thoughts on what makes a home.
Read about more new campaigns below
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