What's new in marketing law: Future developments
Do we need a new set of consumer laws, or are the existing set of laws sufficient?
The Consumer Rights Bill proposes to “consolidate, clarify and strengthen the consumer laws already in place”. The government argues that current consumer law is laid out in 12 separate Acts and regulations, and that this number of “overlapping” laws is “confusing to customers and costly to business”.
The new law would bring together disparate legislation and also incorporate a new EU Directive expected to be implemented in 2013.
The Consumer Rights Bill will also take into account the EU Consumer Rights Directive, which should be implemented by 2014. The Directive is intended to harmonise distance and doorstep selling throughout the EU and give clarity for consumers buying internationally. In the UK, most of the benefits to consumers are already implemented under the CPRs.
Other proposed bills of relevance to marketers are:
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The Alcohol Marketing Bill, which aims to reduce the exposure of children to alcohol advertising.
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The Consumer Protection (postal marketing) Bill that aims to create a one-stop shop for customers to reduce unwanted direct mail.
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The Food Labelling Regulations (Amendment) Bill, intended to clarify country of origin information.
For more, download “I’m not a lawyer but… What’s new in marketing law” from the Knowledge Centre
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