Marketing alcohol: Diageo video interview

Facebook's appeal to a younger demographic has meant the alcohol industry's use of the social networking site for marketing has caused raised eyebrows among critics. Meanwhile Bacardi, Pernod Ricard and Diageo have joined forces for self-regulation to pre-empt legislation on responsible marketing practices in social media.

Andy Fennell, Diageo's chief marketing officer, spoke with TM's Muireann Bolger about the ethics and challenges of marketing alcohol. The company's recent deal with Facebook to increase activity on that site makes these issues are all the more important. Watch the video below.