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All trivia articles

High net worth individuals High net worth individuals (HNWIs) are the most sought after niche in marketing
Mascots Mascots can provide a warm, colourful, loveable face to even the more bland brands. Marketers in B2B sectors as seemingly unlikely as IT and financial services are using mascots to add character to their messages.
A CIM century The Chartered Institute of Marketing celebrates its 100th anniversary this year. Marketing has undergone incessant change during those years, thanks to revolutions in technology, techniques and academic thinking
Olympics marketing Steeped in mythical history, the Olympics is one of the most watched sporting events in the world, with some of the strictest advertising regulations. Its motto "Swifter, Higher, Stronger" has inspired brands to push to the limit, often of what is legal, to come out on top
Field marketing When you really want to impress and engage customers, there is no substitute for deploying a reallife human out in the field
Brand diversification Marketing is more than selling existing products, it's about expanding the brand. And how better to do that than pushing it either with new products or with a giant leap into entirely new territory altogether
Crowdsourcing Whether an SME or a big blue chip, you could multiply your workforce without shelling out a penny by channelling the power of crowds
B2B social media Pokes, tweets, blogs none of the social network lingo sounds particularly professional. But social media's ability to generate leads, establish eminence and facilitate market research can reap cost-saving rewards for B2B companies
Edgy marketing From spoof campaigns to shock tactics and political incorrectness, being edgy will get you noticed but is always a risk. Is it worth it? You decide.
Band brands
Catalogue marketing