[Skip to content]

  • A / A / A : Change text size



Log in
The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Subscribe to The MarketerSubscribe
to magazine
Subscribe to the FREE e-newsletter Subscribe
to e-newsletter
View a sample digital edition View a sample
digital edition
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.
Analysis and trends

Transporting ideas

Transporting ideas
Customer loyalty cards have been given a new twist in Paris. French fast food chain Bert’s has linked up with Paris public transport card Navigo allowing customers to use the card to create a loyalty account that earns points and rewards. Meanwhile, in Germany, those who prefer to cycle can now also charge their mobiles. Pedal power has been given a literal interpretation by German bicycle manufacturer Silverback, which has created a bike that charges mobile devices through a USB port as you cycle.

Source: PSFK, Springwise

Related articles

This week's blogger

Latest  blogger

This week's guest

Latest guest

  • Build up your community of brand fansBy engaging a following that goes beyond your customer base with useful content, you can create a bond 
between businesses and your brand... by...
Paul Sloane

Paul
Sloane

  • When ideas collideSome of the greatest new business thinking has come about by blending seemingly incompatible...
Anna Montes

Anna Montes

  • Don't get burned by red hot adsMarketers thinking of running a risqué ad campaign might want to think again -unless the publicity associated with an ASA ban is what they really...