Old ideas are best

Our obsession with waste is likely to grow as fast as the rubbish heap over the coming century. This is great news for marketers short of ideas: Nike is tapping in to the 21st century appetite for recycling with its Better World campaign, which uses 100 per cent recycled ads (www.nikebetterworld.com). But the campaign is not just paying lip service – Nike has run a series of community projects promoting recycling and other sustainability goals, including football jerseys made from recycled bottles.

Source: PSFK

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