[Skip to content]

  • A / A / A : Change text size



The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.

Driven off road?

Most societies pay for roads through fuel tax or vehicle registration, which means infrequent road users can end up paying almost as much as a heavy user. In the Netherlands the government recently tested a plan to charge road users on a per-kilometre basis; 70 per cent of drivers changed their behaviour as a result. UK insurance company Norwich Union, meanwhile, ran a test whereby vehicles were fitted with technology so that insurance could be charged according to road use and even driving style. The scheme proved too expensive to administer, but accident claims fell by 30 per cent during the trial. Time to get on your bike?

 

Source: Scientific American 
 

More trends articles >>          

Related articles

This week's blogger

Latest  blogger

This week's guest

Latest guest

Paul Sloane

Paul
Sloane

Anna Montes

Anna Montes