[Skip to content]

  • A / A / A : Change text size



Log in
The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Subscribe to The MarketerSubscribe
to magazine
Subscribe to the FREE e-newsletter Subscribe
to e-newsletter
View a sample digital edition View a sample
digital edition
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.

Crowding in

Crowd power has never been stronger in creative industries such as music and publishing. Visitors to indie rock band The Kaiser Chiefs’ website can create individual, customised versions of their new album, The Future is Medieval, and can earn £1 for each copy they sell. On book publisher Unbound’s site, agent-recommended authors pitch their ideas to generate financial support from readers. If the target is achieved, the author begins writing. If not, supporters get their pledge back or support another Unbound project.


Source: Springwise


 

More trends articles >>          

Related articles

This week's blogger

Latest  blogger

This week's guest

Latest guest

Paul Sloane

Paul
Sloane

  • When ideas collideSome of the greatest new business thinking has come about by blending seemingly incompatible...
Anna Montes

Anna Montes

  • Don't get burned by red hot adsMarketers thinking of running a risqué ad campaign might want to think again -unless the publicity associated with an ASA ban is what they really...