Cash diet

Could cutting up your credit card be a cure for obesity? A study published in the Journal of Consumer Research has found that when people felt the “pain” of paying cash for food, they were more likely to buy fruit and vegetables. When psychologically “protected” from the pain of the purchase by using a credit card, they bought more junk food. The study analysed 1,000 households over six months. Researchers said that “cash payments are psychologically more painful than card payments, and this pain of payment can curb the impulsive responses to buy unhealthy food items”.

Source: Daily Telegraph

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