[Skip to content]

  • A / A / A : Change text size



The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.

Can I buy you a drink?

Feeling thirsty? From now on a friend or a mysterious stranger could be on hand to help you out. PepsiCo has introduced a “social vending system”, a digital vending machine with an interactive touchscreen display. The system lets users buy a drink as a gift for a friend and personalise it with a video message. The user enters their friend’s name and mobile phone number and they receive a text message with a gift code to redeem at a vending machine, where they can view the video. Social vending also allows you to buy a drink for a stranger using its “random acts of refreshment” function.

 

Source: Psfk.com

 

More trends articles >>          

Related articles

This week's blogger

Latest  blogger

This week's guest

Latest guest

Paul Sloane

Paul
Sloane

Anna Montes

Legal