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All trends articles

  • The wisdom of crowds Digital media has allowed the use of crowdsourcing to grow and grow. A new app from MIT Media Lab is using the technique to analyse what makes city streets attractive
  • No logo The long debated ban on tobacco branding has moved a step closer, in Australia at least. What will it mean for tobacco marketing elsewhere?
  • As you like it Home delivery is the way to give customers what they really want
  • A slow burn Daily deal sites are a great way for businesses to get consumers' attention, but questions remain as to how profitable featuring on sites such as Groupon really is
  • The perfect fit A new shopping technology is being used to scan a person's body to match their personal measurements with clothing, sizes and styles stocked by retailers
  • On your marks... Marketers have long known that consumers love quick spontaneous purchases even more so when there's a bargain involved
  • Bypassing the banks As the backlash against bankers continues, consumers are turning towards social loan sites instead of traditional financial institutions
  • Crowding in Crowd power has never been stronger in creative industries such as music and publishing
  • Face off Privacy issues continue to land social networks in hot water. Facebook has been criticised for launching a facial recognition feature that automatically identifies people in photos without first notifying users
  • No place like home Marketers have been busy devising incentives for people to rent out various aspects of their lives for advertising purposes
  • Robot cause Forget traditional street fundraisers, one charity is now using a robot instead
  • A brave new domain? The era of .com could be a thing of the past as companies can now create their own urls
  • A special tweet Want to buy a special something for an online friend? In Japan, online service Giftee allows Twitter users to send small gifts via the social networking site
  • Can I buy you a drink? Feeling thirsty? From now on a friend or a mysterious stranger could be on hand to help you out
  • Location, location In the global village we seem to be ever more interested in the local and personal
  • Fit fashion Environmentalism and congestion are driving us from cars to cycles, and functional cyclists' fashion is set to take a lead position
  • Wrap rage Ever bought a pair of scissors? You probably needed another pair to get them out of the packet
  • Old ideas are best Our obsession with waste is likely to grow as fast as the rubbish heap over the coming century
  • Driving demand Those of us who do continue to drive in the 21st century still want to do it in style. In 2009 would-be buyers of the Tata Nano had to enter a lottery to handle demand, but in 2010 sales slumped
  • Cash diet Could cutting up your credit card be a cure for obesity? A study published in the Journal of Consumer Research has found that when people felt the "pain" of paying cash for food, they were more likely to buy fruit and vegetables
  • All work, no play Perhaps the government needn't worry about retirement age - we're staying on anyway
  • Generation Zero Buying little, living simply and working in "third" spaces (a community space not at work or at home) is the new hippy lifestyle called Generation Zero
  • Precision planting Against the backdrop of a global food shortage and high food prices, agriculture is in the spotlight. Precision agriculture is a term used to describe the use of hyper-specific GPS and digital mapping to precisely control the application of seeds, pesticides and water to crops and even livestock
  • Dress down code Despite Tesco's efforts last year to ban shoppers wearing pyjamas, nightwear is now officially nice. This "lounge culture" is led by celebrities and homeworkers
  • Driven off road? Most societies pay for roads through fuel tax or vehicle registration, which means infrequent road users can end up paying almost as much as a heavy user
  • Sweet liberty Could chocolate really be addictive? Some are predicting that these kinds of food may soon be legislated against like alcohol and tobacco
  • Novel reading In July 2010, Amazon reported that sales of e-books had overtaken hardbacks. What does this mean for publishing?
  • Fleshlumpeaters According to the Georgia Institute of Technology, 56 of the world's governments are seeking to develop robotic killing machines
  • Local schmocal Consumers want local, sustainable food and supermarkets are keen to suggest that is what they offer. A trend for produce provenance fibs has mushroomed
  • Think before you print Offices are hotbeds of unnecessary printing. Marketing messages explaining the environmental impact of paper consumption have had limited success
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