Band brands: dos and don'ts

Get people to spread the word: encourage fans to share tracks or videos with their friends and don’t be afraid to give away content to build your base.

Make it easy to follow you: ensure your mailing list and social media links are on all marketing materials.

Give people a clear reason for becoming a fan: access to exclusive downloads is an easy and powerful incentive.

Try to kick-start things: bulk e-mailing or randomly spamming other people’s social media pages will earn you critics, not fans.

Take your fans for granted: you need to keep them interested and engaged; don’t just communicate when you’re trying to sell your latest album or tour.

Obsess about follower or fan numbers early on: it’s about quality, not quantity and that takes time.

More tips for marketers >>