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Time for cosmetic surgery marketing to shape up? Industrial grade silicone implants from French company PIP have brought the cosmetic surgery industry under close scrutiny – revealing marketing practices that could do with a makeover
Weight loss marketing: A fat lot of good? Every January thousands of consumers embark on a diet – but many regain their lost pounds by the end of the year. Muireann Bolger looks at why, despite dubious results, the weight loss industry has kept in great shape and if it can maintain its impressive figures
Watchdogs crack down on bad marketing practices in 2012 Watchdogs have announced plans to sharpen their teeth when it comes to bad marketing practice in 2012
Trends for 2012: what every marketer needs to know Beat the January blues and take inspiration from the exciting trends that lie in store for the year ahead
Food labelling Food labelling can be a fraught business for marketers. From date tagging and nutritional claims to sources of origin, label content often sways customers

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Time for cosmetic surgery marketing to shape up? Industrial grade silicone implants from French company PIP have brought the cosmetic surgery industry under close scrutiny revealing marketing practices that could do with a makeover
Ten tips for better B2B in 2012 Get your B2B strategy on track with 10 trend predictions and tips from B2B marketing experts
Weight loss marketing: A fat lot of good? Every January thousands of consumers embark on a diet but many regain their lost pounds by the end of the year. Muireann Bolger looks at why, despite dubious results, the weight loss industry has kept in great shape and if it can maintain its impressive figures
Watchdogs crack down on bad marketing practices in 2012 Watchdogs have announced plans to sharpen their teeth when it comes to bad marketing practice in 2012
Trends for 2012: what every marketer needs to know Beat the January blues and take inspiration from the exciting trends that lie in store for the year ahead
Food labelling Food labelling can be a fraught business for marketers. From date tagging and nutritional claims to sources of origin, label content often sways customers
Got it mapped? In London, the agony of unrequited cab hailing has been addressed with the launch of a new app called Hailo
Transporting ideas Customer loyalty cards have been given a new twist in Paris. French fast food chain Bert's has linked up with Paris public transport card Navigo allowing customers to use the card to create a loyalty account that earns points and rewards
Material progress Clothing can do so much more than keep us decent and warm. German fashion label Twosquaremeter has created eco-friendly knits that nourish the skin
The 12 don'ts of Christmas Don't give in to temptation over Christmas, warns Kate Hilpern. Keeping your marketing standards high will help make the season profiltable

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