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The magazine of CIM

The Marketer


  • New year, new domain?2015 will bring new opportunities for digital marketing with thousands of new domain name suffixes coming onto the market. Trademark Clearinghouse worldwide project manager Jan Corstens explains how...
  • Top tips for safeguarding corporate reputationSafeguarding your brand's reputation is much easier than damage limitation, says Jennifer Janson, author of The Reputation Playbook. Read her tips for foolproof reputation management The importance...
  • Customer willpower: why it mattersThe chances are that you're reading this when you should really be doing something else. I know better than to think that, at this moment in time, reading a blog on customer psychology is the most...
  • How to market a negativeBuyers always want to feel good about the choices they make; they want to find products or services that will improve their lives in some way. So marketers often frame communications in a positive...


Charles Davis
  • New year, new fortunes?In election year growth is expected to slow, but households will get a real boost from an increase in household spending
  • New direction?Businesses willing to try something new are emerging ahead of the economic curve, but political uncertainties could create a kink in the road to recovery
  • Will interest rates rise?As the UK economy continues to recover, how much closer has the Bank of England come to boosting interest rates? And how will the effects of this ripple across the economy?
  • Brighter timesThe economic weather is now improving across all the UK, but is shining brightest over London and the South East


Philip Graves
  • Trust issuesWho do you trust? Market research about the brands we claim to trust or mistrust isn't always backed up by our behaviour
  • Taking a standIs your brand ethically bulletproof or, like most of your customers, do you want to seem nice without making much effort?
  • Tribal brand loyaltyWhat makes customers love a brand the way they would idolise a rock star?
  • The truth about liesWhy do people lie online? Whether it's on social media, in market research groups or product reviews, evolutionary drivers can tempt us all to be dishonest

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