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The magazine of CIM

The Marketer


  • Long term loyalty or a quick buck?Customers expect a good deal, but marketers need to play the long game, says Grass Roots Group divisional director of promotions Ian Horsham Looking at the plethora of discounts available online and...


Charles Davis
  • Are we there yet?Innovation and productivity are the elusive ingredients of sustainable future economic prosperity for the UK
  • Consumer cautionEconomic recovery is continuing but there is uncertainty in the UK ahead of the general election and consumers may be bracing themselves for more tough times
  • New year, new fortunes?In election year growth is expected to slow, but households will get a real boost from an increase in household spending
  • New direction?Businesses willing to try something new are emerging ahead of the economic curve, but political uncertainties could create a kink in the road to recovery


Philip Graves
  • Loyalty is a mythAny marketer who's devoted time and effort to securing loyal customers will know it's a relationship based on rewards, not affection or allegiance
  • The dream teen marketTeen crazes spread like wildfire, but how can marketers trigger them? Discover how to spark a teen trend that lasts
  • Taking a standIs your brand ethically bulletproof or, like most of your customers, do you want to seem nice without making much effort?
  • Trust issuesWho do you trust? Market research about the brands we claim to trust or mistrust isn't always backed up by our behaviour

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