[Skip to content]

The magazine of CIM

The Marketer


  • How to market a negativeBuyers always want to feel good about the choices they make; they want to find products or services that will improve their lives in some way. So marketers often frame communications in a positive...
  • Real-time marketing: to bite or not to biteBrands and the marketers, comms specialists and PRs that marshal, guide and protect them are now living within an “always on” social media ecosystem. Long gone are 9 to 5 office hours; for social...
  • Why B2B needs to target smarterInbound marketing and selling to decision makers who have requested a brochure has become the holy grail for business marketers today. Today's buyers happily research products, visit your website,...
  • Multichannel is about persuasionThere is a common misconception in modern post digital marketing, which stems from a view that because it is difficult to track which media and devices a consumer uses, it's difficult to ensure...


Charles Davis
  • New direction?Businesses willing to try something new are emerging ahead of the economic curve, but political uncertainties could create a kink in the road to recovery
  • Will interest rates rise?As the UK economy continues to recover, how much closer has the Bank of England come to boosting interest rates? And how will the effects of this ripple across the economy?
  • Brighter timesThe economic weather is now improving across all the UK, but is shining brightest over London and the South East
  • Digital economyThe recession has driven a fast pace of change and digital has put the spring back in the step of the UK economy


Philip Graves
  • Trust issuesWho do you trust? Market research about the brands we claim to trust or mistrust isn't always backed up by our behaviour
  • Tribal brand loyaltyWhat makes customers love a brand the way they would idolise a rock star?
  • The truth about liesWhy do people lie online? Whether it's on social media, in market research groups or product reviews, evolutionary drivers can tempt us all to be dishonest
  • Too good to be trueIf your mate can't afford a Rolex, that's probably not a genuine one on his wrist so what is it that persuades punters to knowingly purchase luxury fakes?

Configure your Portal

Configure your Portal

Configure your Portal