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Food fight

The battle for share of plate in the fresh produce B2B and B2C market requires a marketing recipe that’s seasonal, fashionable, healthy and good value. Asparagus was a rare delicacy 10 years ago. Only 2 per cent of households ate it during the short season. Chefs never mentioned it. Why would they – the only way to eat it was steamed with a drizzle of melted butter. Yet today household penetration has risen to more than 16 per cent.

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