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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

On the Institute's website members can access an archive of articles from the press, case studies, directories, market reports and other resources at the Marketing Resources, find out more about what's on for marketers and purchase course books and more at the marketing shop.

Contact the Institute in the UK, its overseas branches or market interest groups for more information for members, or contact the membership department to find out how to join.

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Technology for Marketing and Advertising event

Taking place on 23-24 February at Earls Court 2, London, the Technology for Marketing and Advertising (TFM&A) event promises to deliver industry insight and an opportunity for delegates to meet suppliers of marketing services. An extensive seminar programme is also scheduled, featuring talks from GyroHSR and YouTube.

 

Following the launch of “The Marketing Experience” at the TFM&A 2009 event, the Institute will be running a series of free taster sessions at this year’s conference.

The sessions aim to offer insight into the latest thinking on various aspects of marketing and technology.

 

CIM’s Marketing Experience takes place at TFM&A on 24 February, with sessions running throughout the day:

 

10.00-10.45am Search engine optimisation – latest trends and techniques

 

11.30-12.15pm Digital – get the basics right

 

12.45-13.30pm Social media marketing – what’s hot and what works

 

14.30-15.15pm conversion marketing – getting the most from your website

 

15.45-16.30pm E-mail marketing – best practice