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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

On the Institute's website members can access an archive of articles from the press, case studies, directories, market reports and other resources at the Marketing Resources, find out more about what's on for marketers and purchase course books and more at the marketing shop.

Contact the Institute in the UK, its overseas branches or market interest groups for more information for members, or contact the membership department to find out how to join.

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Strategy training springs into action

23 March 2011

The CIM’s spring 2011 courses aim to address the specific challenges and issues faced by marketers at all levels in successfully implementing strategy. “It has never been more important to adopt a strategic approach to marketing, to deliver profitability and organisational success, yet often this area is overlooked and replaced with a focus on marketing tactics,” says CIM marketing executive Sarah Arman. The Institute’s course offering for spring 2011 is dedicated to strategy and planning courses.

 

E-mail traininginfo@cim.co.uk for a copy of the Strategy and Planning Update or call +44(0)1628 427200