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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

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Social media training

May 2010


A new series of short training sessions focusing on five important aspects of social media has been launched by The Chartered Institute of Marketing. The “In the Spotlight” series of events kicks off on 25 May.

 

The two-hour CPD accredited events have been developed with the aim of accommodating time-pressed marketers working in the corporate and public sectors. Sessions are delivered by CIM course directors and promise to be packed with useful insight and advice, exposing delegates to the latest best practice and thinking.

 

CIM director of research and professional development David Thorp says: “Successful organisations need to have a professionally trained team up to date with the latest techniques in social media.”

 

25 May 18:30 – 20:30 Facebook – connect with customers via the world’s most popular networking site.

 

8 June 09:00 – 11:00 YouTube – create viral impact.

 

16 June 18:30 – 20:30 LinkedIn – get connected.

 

22 June 09:00 – 11:00 Blogging – business blogging made simple.

 

24 June 18:30 – 20:30 Twitter – communicate with customers in real time.