September 2010
The Chartered Institute of Marketing is launching a scheme to sponsor academic research into relevant marketing issues. Under its new research initiative the Institute will consider applications for financial assistance from those proposing research that has the potential to develop and promote the practice of marketing.
The aim of CIM sponsored research should not be to achieve publication in academic journals, says CIM fellow and director of research and professional development David Thorp (pictured right). “The initiative has been set up to encourage the flow of research coming out of academia with direct relevance to practitioners,” he says. Although the Institute is open to supporting research in all areas of marketing, it is particularly interested in receiving proposals tackling issues in digital marketing, marketing capability, marketing organisation and public sector marketing. “The research could help us to develop our training materials and could be used as part of our CPD programme,” says Thorp.
When considering an application the Institute will judge on the basis of academic rigour, overall quality, originality and its potential contribution to marketing. Research proposals will be assessed on behalf of CIM by the research committee of the Academy of Marketing, with final decisions made by CIM’s research and information department.
Research projects that are awarded a grant may receive financial assistance or another form of support. Awards are made on the basis of the scope of each project, and in all but exceptional circumstances the maximum financial grant on offer will be £6,000.
Completed applications must be submitted by 26 November 2010, with decisions being announced by the end of January 2011.
Visit: www.cim.co.uk/researchgrants
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