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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

On the Institute's website members can access an archive of articles from the press, case studies, directories, market reports and other resources at the Marketing Resources, find out more about what's on for marketers and purchase course books and more at the marketing shop.

Contact the Institute in the UK, its overseas branches or market interest groups for more information for members, or contact the membership department to find out how to join.

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Marketers adapt to recession

June 2010

 

The recession has forced marketers to change their product and service offerings.

 

The spring 2010 wave of the Institute’s Marketing Trends Survey reveals that 57 per cent of marketers surveyed say their business has been obliged to adapt its product or service because of the economic climate – up 11 per cent in the past 12 months.

 

Optimism about UK economic conditions has faded since the previous wave of the survey: only 43 per cent of marketers predict the economy will get stronger in the coming year, set against 51 per cent six months ago. Of those surveyed, 17 per cent expect the economy to deteriorate. Despite these findings, opinion on the business prospects of respondents’ own organisations remains fairly consistent, with 48 per cent of marketers expecting a better year ahead.

 

In addition to the economic climate, the survey, which was carried out by Ipsos Mori on behalf of the Institute, sought opinions on the 2012 Olympic Games and on trends in marketing spend.

 

Full results of the spring 2010 survey will be revealed at a breakfast briefing on 10 June in London. CIM fellow and director of research and professional development David Thorp, Ipsos Mori associate director David Axford and CIM member and head of insights Thomas Brown will be speaking.

 

Book your place at www.cim.co.uk/events