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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

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Leave those kids alone?

22 August 2011

Marketing to children is contentious. Children can lack the objectivity necessary to make considered judgements. This can leave them vulnerable to suspect influences and inappropriate messages.

 

The Institute’s research paper, Leave those kids alone? Responsible marketing to children, promises to offer marketers a grounding in marketing to children, helping them ensure they work in a way that respects the sensitive nature of the subject. The paper will be presented at a briefing on 29 September in London.

 

Click here for more details and to book your place visit