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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

On the Institute's website members can access an archive of articles from the press, case studies, directories, market reports and other resources at the Marketing Resources, find out more about what's on for marketers and purchase course books and more at the marketing shop.

Contact the Institute in the UK, its overseas branches or market interest groups for more information for members, or contact the membership department to find out how to join.

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Institute research

19 April 2011

Over recent years The Chartered Institute of Marketing has invested significantly in building a body of research and insight into marketing, sales and business issues, developed with industry practitioners, for industry practitioners.

 

As the Institute enters its centenary year, it is launching a number of new research initiatives:

 

Mobile and Social Media Index

A new annual study, exploring how organisations are adapting to, resourcing and investing in the new digital landscape

 

Marketing Investment Index
A new annual benchmark of marketing investment, headcount, challenges and confidence

 

Annual Marketing Agenda
A new guide to the issues, challenges and opportunities facing marketers in the year ahead, informing CIM’s research and CPD agenda for the following 12 months