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The Marketer is the official magazine of The Chartered Institute of Marketing.

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Innovating for success

23 September 2011

We've spoken with some of marketing's brightest stars to get the lowdown on innovating for success. You'll be able to find out more from them at the CIM Annual National Conference on 8 November. In the meantime get a taste of what's to come with our preview videos.


David Thorp, CIM director of research and professional development


Find out why innovation is more important than ever during an economic downturn, how SME marketers can be effective innovators and discover what factors will encourage the creative process.

Shuvo Saha, Google UK head of industry for FMCG and healthcare


Get a glimpse of how Google innovates, what the future holds for digital and hear how brands are evolving from one of Google UK's digital evangelists.


Annabel Venner, Hiscox head of marketing


Annabel Venner looks to other sources to inspire marketing-led innovation. Watch her video for more on B2B marketing, marketing channels and risk in innovation.