[Skip to content]

  • A / A / A : Change text size



Log in
The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Subscribe to The MarketerSubscribe
to magazine
Subscribe to the FREE e-newsletter Subscribe
to e-newsletter
View a sample digital edition View a sample
digital edition

The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

On the Institute's website members can access an archive of articles from the press, case studies, directories, market reports and other resources at the Marketing Resources, find out more about what's on for marketers and purchase course books and more at the marketing shop.

Contact the Institute in the UK, its overseas branches or market interest groups for more information for members, or contact the membership department to find out how to join.

.

Digital marketing research

February 2010

 

The Chartered Institute of Marketing’s first Shape the Agenda paper of 2010 will focus on understanding the future of digital marketing. The report will be launched on 4 March at the Institute’s HQ, Moor Hall, in Cookham, Berkshire.

 

Research conducted by the Institute reveals that while most forms of advertising are experiencing a decline, digital marketing continues to grow. The Institute’s next agenda paper aims to address a number of questions associated with this area of marketing, such as how companies can ensure they are getting appropriate return on investment for their spend and what the emerging trends are in digital marketing.

 

In addition, the paper will examine how marketers can take full advantage of the opportunities presented by mobile marketing and social networking.

 

The Institute’s Shape the Agenda papers are researched using contributions from marketing practitioners and academics. The launch of the digital marketing paper at Moor Hall in March will be followed by a regional tour later in the year.