Despite the recession, marketers’ salaries have increased by an average of 2 per cent over the past year.
The results of Croner Reward’s Marketing Rewards Survey of May 2010, which surveyed more than 5,000 marketers (including members of The Chartered Institute of Marketing) were released in September, revealing that marketers’ pay has risen over the past year by 0.2 per cent more than the national average increase.
Marketers’ salaries are expected to rise a further 3 per cent over the coming year. But while 30 per cent of marketers now receive a bonus equivalent to 9 per cent of salary, 31 per cent received no pay increase at all over the 12-month period before the survey.
Average salaries for marketers working in the manufacturing sector compare favourably to those in other marketing roles: senior marketing managers in manufacturing are paid on average £45,000 a year, matched only by senior marketers in the public sector.
Women in the marketing profession are paid on average 13.3 per cent less than men in the same job grade, according to the survey. Only one in three director-level marketers who responded to the survey were women, despite a higher overall response from women to the survey; women’s responses make up 69 per cent of the survey data.
Marketers working in London are paid on average 14 per cent more than those in the North East: senior marketing managers in the North East earn on average £53,452, while those in London earn £61,750.
Of those marketers surveyed, 42 per cent live in London and the South East, and 45 per cent work in organisations with a turnover of £50m or more; 59 per cent work in the private sector.
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