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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

On the Institute's website members can access an archive of articles from the press, case studies, directories, market reports and other resources at the Marketing Resources, find out more about what's on for marketers and purchase course books and more at the marketing shop.

Contact the Institute in the UK, its overseas branches or market interest groups for more information for members, or contact the membership department to find out how to join.

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CIM Annual National Conference

July/August 2010
 
Hosted by BBC Radio 4 Today presenter Sarah Montague, this event promises practical sessions delivered by recognised experts and illustrated by proven practitioners. In addition to a keynote speech from Professor Douglas McWilliams of the Centre for Economic and Business Research, delegates can expect expert insight on the following topics:
 
Marketing strategy
 
Nigel Piercy, Warwick Business School professor and CIM fellow, discusses why marketing isn’t only about communications, and the importance of considering the customer’s point of view throughout the entire strategic process.
 
Case study: from BDO Stoy Hayward partner and CIM fellow Allan Evans.
 
Internal engagement
 
Central Office of Information head of internal engagement and change and CIM member Fiona Rogers tackles the problem of attracting, retaining and developing excellent staff.
 
Case study: from Jones Lang LaSalle global brand director Brant Long.
 
Social media
 
CIM affiliate member and course director Daniel Rowles addresses issues of best practice for businesses embarking on a social media strategy.
 
Case study: from Manchester City Football Club chief marketing officer David Pullan.
 
Customer relationship management
 
CIM fellow and course director Nick Baggot explains how you can “know who your customers are”, offering advice on improving your customer relationships using digital CRM techniques.
 
The Conference will be held on 21 October at the Grange St Paul’s Hotel, London. For information e-mail: nationalconference@cim.co.uk or visit:
www.cimannualnationalconference.co.uk