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The Marketer is the official magazine of The Chartered Institute of Marketing.

The Institute offers marketing training and qualifications, including a continuing professional development (CPD) programme leading to Chartered Marketer status. Read more about training and qualifications.

On the Institute's website members can access an archive of articles from the press, case studies, directories, market reports and other resources at the Marketing Resources, find out more about what's on for marketers and purchase course books and more at the marketing shop.

Contact the Institute in the UK, its overseas branches or market interest groups for more information for members, or contact the membership department to find out how to join.

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Access all areas?

October 2009

 

The Chartered Institute of Marketing’s latest agenda paper, Access all areas?, asks whether the right kind of support is being offered to small businesses.


It argues that small and medium‑sized businesses need better marketing expertise that independent providers are best placed to offer.