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Profile: Gail Hanlon, Intel

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Gail Hanlon of Intel hopes to trounce rivals and silence doubters by seizing a chunk of the mobile market and tapping global youth culture 

• 5 social advertising endorsementsAdvertising on social 
media offers brands the 
tantalising prospect of having it 
all by micro-marketing to a mass audience, reports John Manning
• 4 levels of gamificationBrands are turning to play to keep customers engaged, but as hype is replaced by reality is it game on or game over? John Manning finds out

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• How to win your customers' loyalty
  Budgets are tight and delivering value for money has never been harder, yet customers are more...

Blog:

Macky Drese

In with the old

With the advent of social media, the consumer has gained the empowerment that’s changing how we engage with them and them with us...

 

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Latest report:
Sage webinar: CRM back to basics

Customer relationship management (CRM) is not just a marketing tool...

 

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Guest: 
David Thorp

• To innovate most effectively organisations should shift from a stage based process to assigning key roles to individuals... by Philip...

Legal:
Anna Williams

• 2011 was a trailblazing year for marketing law from green claims to social media ads, hardly a month went by without an update. So did you stay on top of it all?

Column:
Paul Sloane

• Continuous innovation isn't easy, especially if you rely on the same method for ideas. Rethink the way you innovate by using these tips

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