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Image: abstract illustration of paper and scissors

Feature: Coupon comeback

Vouchers and loyalty schemes are making a comeback, with new technology transforming the previously thrifty trait of coupon collecting into a cutting-edge customer favourite

How to… craft a budget on a budget Marketing budgets are not what they used to be. Now that the recession has hit, it should be your mission to extract more bang from a shrinking buck

Dan Cobley Google UK, Ireland and Benelux marketing director Dan Cobley says the downturn will see the survival of the fastest to adapt their customer offering

Climbing the ladder National Homebuyers needed to adapt its online advertising to encompass search terms that would open the door to homeowners looking for a buyer

The 20 minute course in... brand leadership Brands with a clear message and a coherent set of embedded values will attract dedicated followers. When times are tough, can you afford not to lead from the front?

Opinion poll

Boy from the Hovis bread advert

Is the era of nostalgia marketing over?

Is the era of nostalgia marketing over? No
Yes

Read TM's blog: This is not just nostalgia… this is M&S nostalgia

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Our jobsite has a brand new look - click below to view the latest jobs

Blog:

Is it worth it?When crafting a brand, all marketers know that presentation matters. But how far is too far? Fashion retailer Abercrombie and Fitch...

Guest:
John Simmons

It is looking increasingly likely that a large part of 2009 will be horrific for many. We are faced with a need for businesses to simultaneously...

Legal:
Anna Montes

With concern that “binge drinking” is on the rise, advertisers who want to reflect alcohol’s uses as a social lubricant in their advertising...

Column:
Paul Sloane

Every time we approach a problem, in any walk of life, we bring to bear assumptions that limit our ability to conceive fresh...

Working with the Chartered Institute of Marketing