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  Kay Boycott, Shelter
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  How to win your customers’ loyalty
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  Case study: Malaria No More UK
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  Food fight
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  5 social advertising endorsements
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  4 levels of gamification

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• Child's play
  Looking for an easy way to generate profit? Thanks to IP licensing, merchandising spin-offs for children can now make you megabucks

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• Carrie Hindmarsh, M&C Saatchi
  Having smashed through the glass ceiling to become joint chief executive at M&C Saatchi, Carrie Hindmarsh says gender politics shouldn't distract...

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• 5 social advertising endorsements
  Advertising on social 
media offers brands the 
tantalising prospect of having it 
all by micro-marketing to a mass audience, reports John Manning

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• How to win your customers' loyalty
  Budgets are tight and delivering value for money has never been harder, yet customers are more likely than ever to shop around hanging on to your...

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• Case study: Malaria No More UK
  The Malaria No More UK digital campaign aimed to create a buzz about the disease to encourage UK residents to support its target of zero malaria...

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• United we stand
  Marketing and sales need to bury the hatchet. In David Thorp's full version of this abridged paper, 'Marketing and sales fusion', CIM seeks to begin...

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• Kay Boycott, Shelter
  The spectre of homelessness looms large this year; Kay Boycott will be working to ensure that Shelter's messages of awareness, help and advice hit...

Blog:

Hamish Pringle

 

TV is not only not dead: it is alive and kicking

In 2006 the Wall Street Journal asked: “As 30-Second Spot Fades, What Will Advertisers Do Next?”...

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Latest report:

Infectious media: European RTB Insight Report Autumn 2011

Real time bidding (RTB) is changing the face of online display advertising. Today, there are...

See all reports >>>

Column: 

Philip Graves

• A discount may seem like the best way to alleviate price pain, but taking your customer's mind off price altogether 
is much more...

Legal:

Mark Smith

• 2011 was a trailblazing year for marketing law from green claims to social media ads, hardly a month went by without an update. So did you stay on top of it all?

Column:

Douglas McWilliams

• It's clear that 2012 is going to be a tough year even if the eurozone survives. The question is how tough?

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