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Digital Dave

Got your meta tags in a twist? Digital Dave is here to help

  • How to develop an effective social media strategySocial media has developed into a powerful sales and marketing weapon. An estimated 200 million people use Facebook, 70million use LinkedIn and 18 million use Twitter reaching customers has never been easier
  • Five reasons to click and playIf your brand isn't on YouTube, youre missing a 2bn playback opportunity
  • Six things you should know about augmented realityExcitement reached fever pitch in 2009, but augmented reality is yet to fulfil expectations. John Manning finds out why it is both a fad and the future
  • Rise through the ranksRise through the ranks You can boost your sites ranking by ensuring it is search engine friendly and has relevant links. Good SEO will also embrace online PR and quality link building
  • If you cant beat em...Successful e-brands have found that employing a combination of free organic optimisation and pay-per-click marketing guarantees the best online results
  • Partnership pointersIf you decide to enlist outside help, there are a variety of agencies to choose from. But when making your selection, ensure the agency can deliver what it claims and is committed to providing ethical SEO as an integral part of its service
  • Going it alone?The costs of using an agency for SEO can be hard to justify in the long term, but its also tough to maintain up-to-date expertise in-house. Try a hybrid approach