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Digital Q&A

Got your meta tags in a twist? Digital Dave is here to help

How do we find the right web design agency for our company? My company is planning an online re-launch but we are a small organisation without an in-house digital team so will be hiring an agency to handle our web design. From all the agencies out there how do we choose the right one?
How can we use digital platforms to enhance our relationship with intermediaries and end customers? I currently work in a B2B environment where I am looking to see how the business can use digital platforms to 'enhance' our relationships with our intermediaries and end customers. Can you recommend some examples of other businesses that have successfully done this to help with my thinking?
How can we measure brand reputation online? Your question is one of the most common I have been asked in 2009. It is easy to answer in that there are many tools to help with measurement, but difficult in that many of them are new and are evolving rapidly.
How can we prevent negative conversation online damaging our brand? Many companies who are considering engaging their audiences through social media and user-generated content share your concerns, whether it's a forum, blog or customer feedback system.
What should I look for in data reports from my e-mail service provider? There is certainly no shortage of data from e-mail campaigns. The different e-mail service providers tend to have similar reports. If you're starting out by analysing this data, the trick is knowing "how do we compare?"