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Three blueprints for social media success Social media is a must for most marketers, but turning online engagement into new customers can be challenging
Online dating The dating game is a tricky one for marketers as well as singles. Muireann Bolger looks at how localised and tailored marketing techniques grab market share by targeting...
Case study: Casio B2B company Casio got competitive with a Facebook campaign worthy of any B2C brand
Meaningful marketing Consumer lifestyles and attitudes are changing at breakneck speed. Futurologist and founder of trend forecasting agency Kjaer Global, Anne Lise Kjaer has redefined the Four Ps of marketing for the future
Access denied Consumers are being prevented from using mobile apps in-store because of a lack of internet connectivity. With smartphone market penetration continuing to grow, traditional retailers are increasingly realising the potential of apps for engaging consumers in the retail environment
Coffee shop culture Loyalty card schemes have been a staple marketing strategy for many years, but collaboration between eight independent traders in Singapore has resulted in a new spin on the idea
Rubbish into revenue Smart businesses are turning waste into wonga by creating new products from their leftovers turning what would have been a dent in their profit margin into a new source of revenue
Cash mobs A group of online activists are using social media to support independent businesses by organising so called cash mobs in cities around the world
Mojitos by mobile A Malaysian jazz club has partnered with BlackBerry to provide a mobile-enabled customer service experience
Sector focus: Infrastructure The UK government estimates that more than £250 billion of investment in the country's infrastructure is planned to 2015 and beyond an enormous increase on the £113 billion invested in the period from 2005 to 2010
Hotspot: monarchy The monarchy is one of the oldest British brands and the House of Windsor has experienced many highs and lows. To mark the Queen's diamond jubilee, TM looks at how the institution has relied on clever marketing for survival
Four social marketing case studies: how CSR equals good business sense It is not enough for brands to simply be; they have be meaningful for today's consumers. Muireann Bolger looks at how brands both in the public and private sector, are faring in their social marketing objectives

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