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Sponsorship

Including articles on endorsement and partnerships
  • Joe Beek, Channel 4As Ofcom opens the door to product placement on UK television, Channel 4 commercial research manager Joe Beek explains why he believes product placement is the way forward
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Doug Richard, School for StartupsBusiness angel of TV show Dragons' Den fame, and founder of the entrepreneurial academy School for Startups, Doug Richard talks to TM about marketing for small businesses
  • Campaigning for health or wealth?Five fruit and veg, a portion of fish, one hour in the gym, three litres of water the healthy living message comes across loud and clear. But is it being driven by social need or commercial greed, asks Kate Hilpern
  • How to stage events successfullyWill it be alright on the night? Meticulous planning and being prepared for the worst is the secret of successful events marketing
  • That's no carrotWhat was the Department of Health thinking? Choosing to sponsor "The Simpsons" with its Change4Life healthy eating campaign is a decision made by someone who has surely missed the point.
  • Partnerships payToo often affinity marketing means spending a fortune on customer data just to whack out a mailshot. But affinity partnerships can be effective for brands with common ground that are prepared to share more than data, says Robert Gray

More sponsorship articles coming soon...