[Skip to content]

  • A / A / A : Change text size



Log in
The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Subscribe to The MarketerSubscribe
to magazine
Subscribe to the FREE e-newsletter Subscribe
to e-newsletter
View a sample digital edition View a sample
digital edition
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.

Return on investment in marketing

Articles on metrics and pricing, including specific campaign case studies, company profiles examining marketing’s bottom-line contribution, evaluation of digital channels for ROI, budget bargains for SMEs, brand asset evaluation, pricing and discounting

  • 5 real time tip-offsReal time bidding may sound like the latest Ladbrokes roll out but in reality it's an auction for trading online display space in real time, reports John Manning
  • Case study: The National TrustThe National Trust wanted to dust off its stuffy image with a campaign aimed at breathing new life into family weekends
  • How to revive your direct mail marketingTried and tested performers are more popular than ever when budgets are scant, and direct mail despite its cost is an old favourite that is outstripping expectations, Trevor Clawson discovers
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Target ChinaThese days it's surely not a letter from America but a tweet from China that tells the world's marketers what they need to know - except that the Chinese don't use Twitter
  • Here today...The British summer is always awash with seasonal bargains, but marketers need to decide whether time-sensitive offers and campaigns are essential to their business - or a short-sighted tactic with short-term benefits, says Rob Gray
  • 5 e-shot timing tipsE-mail marketers must perfect the timing of their delivery if they are to avoid their campaigns being booed off stage
  • Liz Hickson, Crown PaintsIt's funny how much difference a lick of paint can make. Just ask Liz Hickson. She says there's far more to it than applying a splash of colour to a surface. For her, "It's Personal"
  • 5 reasons to go with the crowdHerd buying is pushing consumers' buttons online, as a me-too, grab-it-now mentality takes hold. So is brand exposure worth the price discount trade-off?
  • Mark Chapman, VocaLinkMark Chapman's proactive, focused approach to building brand identity at VocaLink has ensured the payments provider is now rigorously market facing
  • 4 calls to QR actionFrom QR codes to 2D barcodes and EZcodes, we have the lowdown for marketers who want to mix up their media in black and white
  • How to evolve e-mail for mobile usersE-mail and mobile could be comfortable bedfellows - they just need to treat each other better. You need to "get" the technology the way you get your customers when messaging to mobile, says Dan Matthews
  • When less is not moreWith saving money and developing digital both top of your list of priorities this year, is your creative agency an expense you can afford?
  • When small think bigWishing you had CRM software? Cursing your clunky e-mail campaign? Certain you'd succeed, if only you could afford a TV ad? Every SME marketer has felt these frustrations here's how to overcome these perceived limitations
  • How to get coverage for your campaignWith less than ever to spend on adverts and publicity, what can you do to guarantee a buzz is created around your latest campaign? Good media relations is one potential solution, Claire Murphy discovers
  • Brendan Dineen, IBMIBM's Brendan Dineen wants B2B marketers to start talking openly about ROI and the importance of using metrics to evaluate business lead generation
  • 5 ways to web wizardryFrom cross-platform publishing to media for mobile, if customising your web content leaves you feeling frustrated, it may be time for a new CMS
  • Matt Thompson, Trader Media GroupTrader Media Group marketing director and CIM fellow Matt Thompson is keeping Auto Trader at the front of the fast lane
  • A brand new approachNow that brands can carry a hard cash value under ISO 10668, they can be used more widely than ever, for anything from collateral for loans to bargaining in takeovers
  • How to manage and market eventsWhat should you do to hold the perfect conference, fundraiser dinner or exhibit at an expo event, asks Kate Hilpern
Page: [1] [2] [3]
[ Next » ]