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Products

Including articles on product and package design,
plus research and development
  • Child's playLooking for an easy way to generate profit? Thanks to IP licensing, merchandising spin-offs for children can now make you megabucks
  • Food fightThe battle for share of plate in the fresh produce B2B and B2C market requires a marketing recipe that's seasonal, fashionable, healthy and good value. Asparagus was a rare delicacy 10 years ago. Only 2 per cent of households ate it during the short season. Chefs never mentioned it. Why would they the only way to eat it was steamed with a drizzle of melted butter. Yet today household penetration has risen to more than 16 per cent.
  • My day: Amii LanhamCRM marketing manager, MSP
  • Leave those kids alone?Responsible marketing to children can be a minefield. Mark Blayney Stuart calls for greater clarity on existing regulation in this abridged version of CIM's latest paper
  • 21 ways to innovateContinuous innovation isn't easy, especially if you rely on the same method for ideas. Rethink the way you innovate by using these tips
  • Robert Nuttall, Rolls-RoyceRolls-Royce's vice-president of strategic marketing Robert Nuttall will speak on innovation at this year's CIM Annual National Conference. He tells TM how the heritage brand is cementing its position in the changing aerospace industry by introducing a shift from a product based to a service led model
  • Marketing alcohol: the Diageo interviewThe drinks giant talks to TM about the ethics and challenges of marketing alcohol
  • Smell sells: scent marketingDoes the smell of chocolate in a shop make you more likely to buy some? Do certain aromas tempt you to linger longer, or even buy more?
  • Joe Beek, Channel 4As Ofcom opens the door to product placement on UK television, Channel 4 commercial research manager Joe Beek explains why he believes product placement is the way forward
  • The new RomanticsWhether it's growing your own herbs or slaving over the perfect cupcake, rustic and home-grown pursuits are back in vogue. Rob Gray finds out how marketers 
can tap into the back-to-nature and crafts trends
  • My day: Steven RobsonMarketing manager and marketing specialist business advisor, South Durham Enterprise Agency
  • When ideas collideSome of the greatest new business thinking has come about by blending seemingly incompatible...
  • Roll over AppleGame-changing innovation worthy of the Apple iPod lies within the reach of every marketer if we listen to customers and use our imagination... by David Thorp
  • Lead with praiseInnovative leaders have a restless curiosity - they are forever asking questions and can encourage these qualities in staff by rewarding new ideas and unconventional approaches
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Borrow with prideIf your innovative juices have temporarily dried up, try tapping into someone else's for a while
  • Sharing ideas can enhance creativityYou don't need to pursue innovation in isolation - collaboration with other companies could...
  • What do you do with an absurd idea?When someone comes up with a crazy idea it seems absurd to listen and find out more. But that's...
  • Find a new way to reach customersIt can feel risky to move away from tried and tested distribution channels, but exploring new ways...
  • The 20 minute course in... product managementSo you've got a great product - now what? You need to get it to your target audience and maintain their interest by working closely with distributors
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More articles on products coming soon...