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Pricing

Including articles on positioning and segmentation
  • How to use gift cards for marketingGift cards have never been more popular with consumers and businesses wanting to reward staff. But is a gift card strategy a money spinner or a dud? Kate Hilpern finds out how marketers in the B2C and B2B arenas are using the latest gift card technology
  • Guerilla marketers storm Old StreetEnvironmentalists dressed as Star Wars Stormtroopers took over Old Street's Silicon Roundabout, London, on Tuesday as Greenpeace launched its latest guerrilla marketing stunt
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Ambush marketing and the lawIf you thought ambush marketing was for the big boys, think again SME marketers could be set to ambush the Olympics and other events without even realising it, says CIM's Mark Blayney-Stuart
  • Customer service is the new marketingSlipshod customer service is a bigger turn off than high prices for 74 per cent of shoppers, according to the 2010 National Customer Satisfaction survey from Retail Eyes
  • Faddish frugalitySick of saving, there are some signs that consumers are ready to part once more with their pounds, shillings and pence albeit with polite restraint
  • Defence of the brandBrands are designed to be resilient. But the trenchant blows of this recession threaten to ravage the armoury of even the most robust branding
  • Coupon comebackVouchers and loyalty schemes are making a comeback, with new technology transforming the previously thrifty trait of coupon collecting into a cutting-edge customer favourite
  • The silver lining of redundancyJob losses seem like bad news for marketers, who may see their target audience dwindling - but a closer look reveals that the redundant could be as ripe a market as any other
  • Creating Market InsightIt's never been more important to get your marketing strategy right than it is at this time of economic upheaval...
  • Advertising NextThis beautiful book has 400 glossy pages of advertising campaigns that are a feast for the eyes and stimulate the mind...
  • Understanding your marketAlthough most marketers are aware of their stakeholders, this awareness rarely goes beyond customers or perhaps shareholders. Yet an organisation's stakeholders have an enormous impact...
  • The Selfish CapitalistFollowing on from his hugely successful book Affluenza, Oliver James looks at the origins of the concept in this controversial book...
  • Splash some cashFar from tightening their belts in the downturn, UK consumers are blowing any spare income on whatever small piece of the lavish, luxurious and unnecessary they can afford

More pricing articles coming soon...