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Partnerships

Including articles on affiliate and affinity partnerships
  • 21 ways to innovateContinuous innovation isn't easy, especially if you rely on the same method for ideas. Rethink the way you innovate by using these tips
  • Laurence Bresh, Visit BritainYou're invited. But will anyone turn up? Visit Britain marketing director Laurence Bresh on why the country needs a rebrand, what keeps him awake at night and why the Olympics are worth it
  • When ideas collideSome of the greatest new business thinking has come about by blending seemingly incompatible...
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Campaigning for health or wealth?Five fruit and veg, a portion of fish, one hour in the gym, three litres of water the healthy living message comes across loud and clear. But is it being driven by social need or commercial greed, asks Kate Hilpern
  • The 20 minute course in... sales supportYour product is great and your campaign execution was breathtaking the only thing hindering the ROI your finance director demands is the sales team. So what are you going to do about it?
  • My week: Cara LyonsWake up particularly early and remember we're shooting chocolate for Bendicks today. Always a nice thought, even at 6am on a Monday!
  • How to stage events successfullyWill it be alright on the night? Meticulous planning and being prepared for the worst is the secret of successful events marketing
  • Going globalA weak pound and low shipping costs means the time is right for UK marketers to cast off for foreign shores
  • The 20 minute course in... channel managementChannel management is all about relationship building. The better you communicate with all your channel partners and their sales staff, the better your product will sell
  • Tomorrow's spenders?Teenagers are proving a resilient and lucrative market for many brands during the downturn and for those that get their marketing right, teens could maintain their brand loyalty as they become adults
  • Hard timesThe recession is causing donations to dwindle as people conform to the old adage that charity starts at home
  • Coupon comebackVouchers and loyalty schemes are making a comeback, with new technology transforming the previously thrifty trait of coupon collecting into a cutting-edge customer favourite
  • The 20 minute course in... multi-agency teamsThese days the marketing mix is pretty broad and a single campaign may require work from several agencies. So how do you work out who does what and manage it without getting in a muddle?
  • How to... communicate with PRsWant a campaign to set the world on fire? That elusive creative spark needs the right conditions before it will catch alight
  • How to get creative with agenciesWant a campaign to set the world on fire? That elusive creative spark needs the right conditions before it will catch alight
  • How to choose the perfect partnerInexpensive, good for brand perception and in aid of a worthy cause, partnering with a charitable organisation can be a quick step to a sales upswing
  • How to highlight your good deedsAs corporate responsibility reports swell to include everything from environmental issues to staff conditions, which aspects should you promote?
  • Partnerships payToo often affinity marketing means spending a fortune on customer data just to whack out a mailshot. But affinity partnerships can be effective for brands with common ground that are prepared to share more than data, says Robert Gray

More articles on partnerships coming soon...