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Metrics

 

  • My day: Amii LanhamCRM marketing manager, MSP
  • How to use gift cards for marketingGift cards have never been more popular with consumers and businesses wanting to reward staff. But is a gift card strategy a money spinner or a dud? Kate Hilpern finds out how marketers in the B2C and B2B arenas are using the latest gift card technology
  • Case study: NHS NorthamptonshireNHS Northamptonshire cut its teeth on a seductive social media campaign to lure young people to their local dentist
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Case study: Barclaycard FreedomBarclaycard Freedom reaped the reward of new local business partners with its loyalty scheme launch
  • Get great results from market researchTo outsource or not to outsource? This is often the biggest dilemma for marketers when it comes to market research. In house is great for confidential data - and for your budget - but how do you know when it's a job for the experts? Kate Hilpern finds out
  • Case study: Wensleydale Dairy ProductsA cheese lovers' cookbook from Wallace & Gromit helped Wensleydale Dairy Products cream off a profit
  • Case study: HiscoxWhen Hiscox hired JiWire to plug a campaign into its wifi cloud, the results paid dividends
  • Case study: CarlsbergCarlsberg looked to pioneering technology to discover what stands out in the cluttered pub environment
  • Case study: Nectar BusinessWhen Nectar Business customers showed signs of being too busy to cash in their reward points, the firm decided that what they needed was the equivalent of a butler
  • How to choose and use CRM softwareThis month's continuing professional development focus is customer relationship management. Could customer service, and the data and loyalty it helps to produce, be the new marketing?
  • Shop-ologyThe science of retail has arrived. Marketers who've dreamed of getting under their 
customers' skin can now do just that, with an array of gadgets to measure unconscious reactions
  • Creating Market InsightIt's never been more important to get your marketing strategy right than it is at this time of economic upheaval...
  • Advertising NextThis beautiful book has 400 glossy pages of advertising campaigns that are a feast for the eyes and stimulate the mind...
  • Understanding your marketAlthough most marketers are aware of their stakeholders, this awareness rarely goes beyond customers or perhaps shareholders. Yet an organisation's stakeholders have an enormous impact...
  • My week: Richard CrookMarketing director at Drivers Jonas chartered surveyors
  • How to conduct effective researchMarket research is only valuable if you ask the right people the right questions. So how do you get the most from surveys, focus groups and mystery shoppers?
  • How to measure your successThe reasons for a campaign's success or failure can be hard to spot, but some marketers are pioneering new ways to sort the wheat from the chaff

More articles on metrics coming soon...