[Skip to content]

  • A / A / A : Change text size



Log in
The Marketer logo
The Chartered Institute of Marketing logo
Search our Site
Search help
The Marketer Magazine current issue cover
Subscribe to The MarketerSubscribe
to magazine
Subscribe to the FREE e-newsletter Subscribe
to e-newsletter
View a sample digital edition View a sample
digital edition
Careers and jobs

Check out The Marketer Jobs

Find career advice and the latest marketing jobs using our improved search functions

.

Market research

Including articles on qualitative and quantitative research
  • An ageless strategyTargeting consumers based on age has long been a default approach for marketers, but is it time to ditch demographic profiling, or is age more important than ever in the digital era?
  • Marketing alcohol: the Diageo interviewThe drinks giant talks to TM about the ethics and challenges of marketing alcohol
  • Smell sells: scent marketingDoes the smell of chocolate in a shop make you more likely to buy some? Do certain aromas tempt you to linger longer, or even buy more?
  • How to use gift cards for marketingGift cards have never been more popular with consumers and businesses wanting to reward staff. But is a gift card strategy a money spinner or a dud? Kate Hilpern finds out how marketers in the B2C and B2B arenas are using the latest gift card technology
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Get great results from market researchTo outsource or not to outsource? This is often the biggest dilemma for marketers when it comes to market research. In house is great for confidential data - and for your budget - but how do you know when it's a job for the experts? Kate Hilpern finds out
  • 5 online research insightsWith many consumers more comfortable with keyboards than conversation, it may be time to forget focus groups and make your discussions digital
  • 21st century alchemyThe product that sells itself is perhaps the holy grail of marketing, but what's special about those products that have created their own market? We find out what the trailblazers have in common
  • Case study: CarlsbergCarlsberg looked to pioneering technology to discover what stands out in the cluttered pub environment
  • Cheaper by the dozenMarketing on a shoestring: for economically challenged small enterprises we've come up with 12 ways to stretch your marketing moolah
  • Perfect positioningEase of international travel and communications mean every region around the globe needs a marketing strategy to compete for visitors, workers and business investors
  • Decisive scienceMarketers have been applying the wisdom of science for years often without realising it. TM uncovers hard evidence to support behavioural economics and outlines the psychological triggers that can coax punters to part with their cash
  • Could you cut your research budget using Facebook?Much has been made of Facebook's potential for marketers, but to what extent should it form part of your strategy? Claire Murphy investigates
  • Shop-ologyThe science of retail has arrived. Marketers who've dreamed of getting under their 
customers' skin can now do just that, with an array of gadgets to measure unconscious reactions
  • Case study: NCTThe National Childbirth Trust wanted its brand personality to be more like a friendly big sister than a know-it-all mum
  • No time wastersForget about chasing customers who are never going to buy from you - pinpointing those who do, and getting them to spend more, is the best way to tough out the recession
  • Creating Market InsightIt's never been more important to get your marketing strategy right than it is at this time of economic upheaval...
  • Advertising NextThis beautiful book has 400 glossy pages of advertising campaigns that are a feast for the eyes and stimulate the mind...
  • Understanding your marketAlthough most marketers are aware of their stakeholders, this awareness rarely goes beyond customers or perhaps shareholders. Yet an organisation's stakeholders have an enormous impact...
  • All talk and no trousers?Social networking is the darling of the internet, promising the pot of gold at the end of the rainbow for marketers building brands online. But many have already given up on this channel. Dan Matthews wonders why
Page: [1] [2]
[ Next » ]

More market research articles coming soon...