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Management strategy in marketing

Including articles on management strategy from overseas expansion to budgeting, from brand positioning to reputation, as well as account handling, leadership and teamwork, career development and marketing managers’ diaries

  • Marketing and sales fusion United we standMarketing and sales need to bury the hatchet. In David Thorp's full version of this abridged paper, 'Marketing and sales fusion', CIM seeks to begin a dialogue with marketers and sales professionals by setting out a case for aligning the marketing and sales functions more closely
  • Kay Boycott, ShelterThe spectre of homelessness looms large this year; Kay Boycott will be working to ensure that Shelter's messages of awareness, help and advice hit home
  • My day: Gemma FirthMarketing and business development manager at Matthews the Printers
  • Big Society brandsCould brands be the new heroes of the Big Society, helping to bridge the funding gap while demonstrating their core values?
  • Role PaysTo innovate most effectively organisations should shift from a stage based process to assigning key roles to individuals... by Philip Kotler and Fernado Trías de Bes
  • My day: Steven RobsonMarketing manager and marketing specialist business advisor, South Durham Enterprise Agency
  • Gail Hanlon, IntelGail Hanlon of Intel hopes to trounce rivals and silence doubters by seizing a chunk of the mobile market and tapping global youth culture
  • Twitter terrorismWhat's the number one risk factor for your business? A supply bottleneck? A manufacturing fault? Cashflow? Most business risks are manageable, but now there's one that can rage out of control in seconds - social media
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Target ChinaThese days it's surely not a letter from America but a tweet from China that tells the world's marketers what they need to know - except that the Chinese don't use Twitter
  • My day: Jocelyn BullMarketing director, Steak digital marketing agency
  • My day: Jack HornerCreative director, Frukt
  • Brands of the centuryHas your brand got what it takes to survive a century without being merged with a competitor or losing the battle for market share? We look back at the great survivors of the century to date, to celebrate 100 years of marketing with CIM
  • My day: Marilena ReinaMarketing manager, Brighton Dome & Festival
  • When less is not moreWith saving money and developing digital both top of your list of priorities this year, is your creative agency an expense you can afford?
  • The currency of customer participationBecoming a social business could well be your passport to genuine customer kudos if your brand content can be flexible enough to meet users' needs... by Sean Moffitt
  • The perfect brainstormGetting together to generate ideas may be the obvious approach, but people are often most creative when they are left to brainstorm alone... by Jonathan Plucker
  • My day: Nicky BullardCreative director, LIDA, M&C Saatchi Group
  • A brand new approachNow that brands can carry a hard cash value under ISO 10668, they can be used more widely than ever, for anything from collateral for loans to bargaining in takeovers
  • My day: Julie GingellPartner and director of marketing and business development, SA Law and CIM member
  • My day: Martin TalksFounder and chief executive, Blue Barracuda
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More management articles coming soon...