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Ethics

Including articles on confusion marketing, corporate social responsibility and "green" marketing
  • Up to date?2011 was a trailblazing year for marketing law from green claims to social media ads, hardly a month went by without an update. So did you stay on top of it all?
  • Opting in to best practice with e-mail dataWhen it comes to e-mail data, recommendations and warnings abound. It can be difficult for marketers to understand what the law actually specifies regarding e-mail marketing to consumers, says Mark Smith
  • Leave those kids alone?Responsible marketing to children can be a minefield. Mark Blayney Stuart calls for greater clarity on existing regulation in this abridged version of CIM's latest paper
  • Posting NotesData management for low cost, high tech e-mail marketing to consumers may be keeping you on your toes but what about direct marketing by post?
  • Joe Beek, Channel 4As Ofcom opens the door to product placement on UK television, Channel 4 commercial research manager Joe Beek explains why he believes product placement is the way forward
  • Right ingredients?Claims about a food's nutritional value will be scrutinised, especially if it's high in fat, salt or sugar and aimed at kids
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Survival of the fittestAdaptation is crucial to survival in today's hostile business environment, and that means innovation finding new execution and delivery methods, as well as products and services, and then doing what marketers do best
  • Cheaper by the dozenMarketing on a shoestring: for economically challenged small enterprises we've come up with 12 ways to stretch your marketing moolah
  • Medical marketingThe pharmaceutical industry employs around 73,000 people in the UK and generates a trade surplus of more than £4bn
  • Reforming reputationCorporate news has gone mainstream, forcing managers of brands as diverse as BA, BP, Royal Mail and Toyota to strengthen ties between strategy, brand promise and communications to safeguard reputation
  • Perfect positioningEase of international travel and communications mean every region around the globe needs a marketing strategy to compete for visitors, workers and business investors
  • Decisive scienceMarketers have been applying the wisdom of science for years often without realising it. TM uncovers hard evidence to support behavioural economics and outlines the psychological triggers that can coax punters to part with their cash
  • Campaigning for health or wealth?Five fruit and veg, a portion of fish, one hour in the gym, three litres of water the healthy living message comes across loud and clear. But is it being driven by social need or commercial greed, asks Kate Hilpern
  • That's no carrotWhat was the Department of Health thinking? Choosing to sponsor "The Simpsons" with its Change4Life healthy eating campaign is a decision made by someone who has surely missed the point.
  • Is it worth it?When crafting a brand, all marketers know that presentation matters. But how far is too far? Fashion retailer Abercrombie and Fitch...
  • Soul Traders: How honest people lost out to hard sellAs you might guess from the name, Soul Traders is a marketing book that turns its attention to morality. While writers such as Naomi Klein have railed against...
  • Get fat on chatForget Chinese whispers, word of mouth in the digital era can be a precise science - even if it does still seem as hard to master as an exotic art
  • Ten ways to make digital marketing payMake the internet work for you, not the other way around. Read our 10 ways to bring in the cash without working up a sweat
  • Credit house of cardsAs the party in the City comes to a messy close, banks will be judged on how well their marketers can respond to a crisis
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More articles on ethics coming soon...