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Digital marketing

Including marketing articles on social networks, e-mail, mobile, apps and location based marketing, viral marketing, gaming, search engine optimisation, pay-per-click, video, QR codes, virtual retail, m-tail and e-tail, software, web design and optimisation, and analytics

 

  • Space-age odyssey Space-age odysseyTraditional media business models will never be the same again. From e-book erotica to dedicated YouTube channels, marketers are setting sail for a brave new digital world
  • Kristy McCready, Molson CoorsBrewer Molson Coors has created a new beer called Animée to target an untapped female market worth £160m. TM quizzes communications partner Kristy McCready about whether it will hit the right taste notes or fall flat
  • Rupert Englander, NokiaRupert Englander is helping Nokia to regain ground in the smartphone race by focusing on apps
  • How to continue consumer conversations out-of-homeForget broadcasting: high-tech physical touch points mean brands can now converse with consumers in the great outdoors, John Manning discovers
  • 5 mobile messagesA mobile is a personal device and by invading this space with untargeted ads marketers risk cutting consumers off permanently, writes John Manning
  • Robert Price, AtosGlobal IT outsourcing firm Atos has announced plans to make its internal communications e-mail free by the end of 2013, as part of a policy to enhance its reputation, drive recruitment and streamline interactions. Managing partner Robert Price has the tough job of marketing this policy to employees
  • Cookie monsterWith no cookie trail to show them the way, marketers could find themselves as lost in the woods as Hansel and Gretel when EU regulation on online tracking comes into force in May
  • 5 real time tip-offsReal time bidding may sound like the latest Ladbrokes roll out but in reality it's an auction for trading online display space in real time, reports John Manning
  • 5 social advertising endorsementsAdvertising on social 
media offers brands the 
tantalising prospect of having it 
all by micro-marketing to a mass audience, reports John Manning
  • Opting in to best practice with e-mail dataWhen it comes to e-mail data, recommendations and warnings abound. It can be difficult for marketers to understand what the law actually specifies regarding e-mail marketing to consumers, says Mark Smith
  • 4 levels of gamificationBrands are turning to play to keep customers engaged, but as hype is replaced by reality is it game on or game over? John Manning finds out
  • An ageless strategyTargeting consumers based on age has long been a default approach for marketers, but is it time to ditch demographic profiling, or is age more important than ever in the digital era?
  • Build up your community of brand fansBy engaging a following that goes beyond your customer base with useful content, you can create a bond 
between businesses and your brand... by John Stubbings
  • Gail Hanlon, IntelGail Hanlon of Intel hopes to trounce rivals and silence doubters by seizing a chunk of the mobile market and tapping global youth culture
  • 4 social search recommendationsJohn Manning explores the seductive pull of social networks and how search engines are turning to people power to salvage their strained relationship with users
  • Twitter terrorismWhat's the number one risk factor for your business? A supply bottleneck? A manufacturing fault? Cashflow? Most business risks are manageable, but now there's one that can rage out of control in seconds - social media
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • Target ChinaThese days it's surely not a letter from America but a tweet from China that tells the world's marketers what they need to know - except that the Chinese don't use Twitter
  • 5 e-shot timing tipsE-mail marketers must perfect the timing of their delivery if they are to avoid their campaigns being booed off stage
  • The right route for direct marketingWith consumer behaviours becoming ever more complex amid the explosion of mobile media, it's hard to know which channels will ensure a robust ROI. Kate Hilpern discovers how to create a healthy mix
  • 5 online research insightsWith many consumers more comfortable with keyboards than conversation, it may be time to forget focus groups and make your discussions digital
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More digital marketing articles coming soon...