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Digital marketing

Including marketing articles on social networks, e-mail, mobile, apps and location based marketing, viral marketing, gaming, search engine optimisation, pay-per-click, video, QR codes, virtual retail, m-tail and e-tail, software, web design and optimisation, and analytics

 

  • Social advertising 5 social advertising endorsementsAdvertising on social 
media offers brands the 
tantalising prospect of having it 
all by micro-marketing to a mass audience, reports John Manning
  • Opting in to best practice with e-mail dataWhen it comes to e-mail data, recommendations and warnings abound. It can be difficult for marketers to understand what the law actually specifies regarding e-mail marketing to consumers, says Mark Smith
  • An ageless strategyTargeting consumers based on age has long been a default approach for marketers, but is it time to ditch demographic profiling, or is age more important than ever in the digital era?
  • 4 levels of gamificationBrands are turning to play to keep customers engaged, but as hype is replaced by reality is it game on or game over? John Manning finds out
  • Build up your community of brand fansBy engaging a following that goes beyond your customer base with useful content, you can create a bond 
between businesses and your brand... by John Stubbings
  • Twitter terrorismWhat's the number one risk factor for your business? A supply bottleneck? A manufacturing fault? Cashflow? Most business risks are manageable, but now there's one that can rage out of control in seconds - social media
  • Gail Hanlon, IntelGail Hanlon of Intel hopes to trounce rivals and silence doubters by seizing a chunk of the mobile market and tapping global youth culture
  • 4 social search recommendationsJohn Manning explores the seductive pull of social networks and how search engines are turning to people power to salvage their strained relationship with users
  • Target ChinaThese days it's surely not a letter from America but a tweet from China that tells the world's marketers what they need to know - except that the Chinese don't use Twitter
  • Martin Moll, Honda UKHonda's Martin Moll is determined to steer the Japanese brand ahead of the competition and away from the motor industry's troubles
  • 5 e-shot timing tipsE-mail marketers must perfect the timing of their delivery if they are to avoid their campaigns being booed off stage
  • The right route for direct marketingWith consumer behaviours becoming ever more complex amid the explosion of mobile media, it's hard to know which channels will ensure a robust ROI. Kate Hilpern discovers how to create a healthy mix
  • 5 online research insightsWith many consumers more comfortable with keyboards than conversation, it may be time to forget focus groups and make your discussions digital
  • Listen, influence - and learnThe twittersphere provides marketers with an unmissable opportunity to develop their personal career brand alongside their company's offering... by Willem Smit
  • Case study: HiscoxWhen Hiscox hired JiWire to plug a campaign into its wifi cloud, the results paid dividends
  • 5 reasons to go with the crowdHerd buying is pushing consumers' buttons online, as a me-too, grab-it-now mentality takes hold. So is brand exposure worth the price discount trade-off?
  • POS persuasionWe've all changed our minds at the checkout - and that's why point of sale promotion is such a crucial retail marketing tool, says Kate Hilpern
  • 4 calls to QR actionFrom QR codes to 2D barcodes and EZcodes, we have the lowdown for marketers who want to mix up their media in black and white
  • Mark Chapman, VocaLinkMark Chapman's proactive, focused approach to building brand identity at VocaLink has ensured the payments provider is now rigorously market facing
  • How to evolve e-mail for mobile usersE-mail and mobile could be comfortable bedfellows - they just need to treat each other better. You need to "get" the technology the way you get your customers when messaging to mobile, says Dan Matthews
  • Case study: CarlsbergCarlsberg looked to pioneering technology to discover what stands out in the cluttered pub environment
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More digital marketing articles coming soon...