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Customer relationship management (CRM)

Including articles on customer services, software and databases

 

  • My day: Amii LanhamCRM marketing manager, MSP
  • An ageless strategyTargeting consumers based on age has long been a default approach for marketers, but is it time to ditch demographic profiling, or is age more important than ever in the digital era?
  • Build up your community of brand fansBy engaging a following that goes beyond your customer base with useful content, you can create a bond 
between businesses and your brand... by John Stubbings
  • More than mobileMobile is changing the way we use the internet. Apps and the ubiquity of mobiles give marketers a wealth of opportunities, but are we exploiting them, asks CIM's Mark Blayney Stuart in this abridged version of It's Not Just a Phone: a Future of Mobile Marketing
  • The new RomanticsWhether it's growing your own herbs or slaving over the perfect cupcake, rustic and home-grown pursuits are back in vogue. Rob Gray finds out how marketers 
can tap into the back-to-nature and crafts trends
  • CRM webinarI've just enjoyed The Marketer's webinar CRM: back to basics...
  • Guerilla marketers storm Old StreetEnvironmentalists dressed as Star Wars Stormtroopers took over Old Street's Silicon Roundabout, London, on Tuesday as Greenpeace launched its latest guerrilla marketing stunt
  • Ambush marketing and the lawIf you thought ambush marketing was for the big boys, think again SME marketers could be set to ambush the Olympics and other events without even realising it, says CIM's Mark Blayney-Stuart
  • How to choose and use CRM softwareThis month's continuing professional development focus is customer relationship management. Could customer service, and the data and loyalty it helps to produce, be the new marketing?
  • Customer service is the new marketingSlipshod customer service is a bigger turn off than high prices for 74 per cent of shoppers, according to the 2010 National Customer Satisfaction survey from Retail Eyes
  • No time wastersForget about chasing customers who are never going to buy from you - pinpointing those who do, and getting them to spend more, is the best way to tough out the recession
  • Get fat on chatForget Chinese whispers, word of mouth in the digital era can be a precise science - even if it does still seem as hard to master as an exotic art
  • Ten ways to make digital marketing payMake the internet work for you, not the other way around. Read our 10 ways to bring in the cash without working up a sweat
  • The Selfish CapitalistFollowing on from his hugely successful book Affluenza, Oliver James looks at the origins of the concept in this controversial book...
  • The Green Marketing ManifestoOver the past 18 months, the issue of sustainability and leading more eco-friendly lives has remained high on the political, social and business agenda...
  • Bla bla blaDo you say what you mean? Dressing it up in jargon might seem like a good way to hide the bad and highlight the good, but you could end up saying nothing
  • Martha Rogers, Peppers & Rogers GroupMartha Rogers is co-founder of Peppers & Rogers Group, the partnership that coined the term CRM, or customer relationship management. As a consultant, she advocates mass customisation. TM asked her why the customer is king