Special reports

CIM Spring 2010 Marketing Trends Survey

The latest wave of the Institute's Marketing Trends Survey assesses current and future business confidence in the marketing community, and canvases opinion on issues including changes in marketing spend and attitudes towards the 2012 Olympics. (Copyright 2010 Redactive Publishing Ltd. All Rights Reserved)

The Experian Guide to Marketing Agility

Download your free Experian White Paper. The Experian Guide to Marketing Agility has details of five practical steps for adapting marketing in response to changes in customer behaviour.

Download the Experian White Paper

What hasn't happened yet: the shape of digital to come

While most forms of advertising are declining, spend on digital marketing continues to grow. The Institute's latest Shape the Agenda research paper surveys the current digital landscape and attempts to predict the future of digital marketing

Read your Shape the Agenda paper

Working the web

The digital age isn’t coming. It’s already here. Every day, it seems, we’re all trying to cope with an avalanche of new digital marketing ideas. Continually keeping abreast of how our customers are shifting their behaviour has become vital to effective marketing.

CIM graduate listings 2008-2009

Congratulations to all those who achieved their chosen qualification in the 2008 and 2009 exams as well as those newly awarded chartered marketer stauts. 

Download the graduate listings

Access all areas?

Study Centre Guide 2009

If you are considering studying for a marketing qualification, this guide will help you form a better idea of what you are looking for. It contains nationwide listings of Institute accredited study centres, student testimonials and specialist courses.

Download your Study Centre Guide

The benefits and impacts of social marketing

Social marketing has historically been about using commercial marketing practices, as well as techniques from other areas such as social sciences, to influence positive behavioural change for social good. While it’s been accepted for several years that social marketing can learn from commercial marketing, we’re now at the point where we can learn much from social marketing. Download the latest report from The Chartered Institute of Marketing

Your guide to career development 2009

As we start the new year many marketers will be wondering if their career is recession proof. But now is the right time for marketers with the relevant skills and qualifications to prove their real worth. Read our careers supplement with tips on how to sex up your CV, freelance your way to freedom and selling 'brand me'. Download the Professional Postgraduate Diploma in Marketing results 2007-08

Marketing and the Olympics

The London Olympic Games and Paralympic Games Act 2006 is a restrictive piece of legislation that will prevent many companies from benefiting from associations with the London Olympics in 2012. Yet the imaginative and far-sighted marketer will be able to find many other opportunities for their company in the run-up to the Games if they act now. Download the report

Searching for success

With the media full of economic doom and gloom, marketers need to squeeze the most out of everything they do. The web is crawling with potential customers – internet analyst comScore estimates that more than four billion searches are carried out a month in the UK and over 60 billion worldwide. That’s a lot of clicks. So how well are you tapping into this resource, asks Dave Chaffey