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Sector focus

The definitive guide to marketing in your sector

  • Creative communicationsCreative communications refers to the design and delivery of promotional messages through a range of channels including print media, direct mail, TV, radio, online and outdoor
  • Food, drink and agricultureThe agri-food sector contributed £84.6bn or 6.7 per cent to national GVA (the difference between the value of goods 
and services produced and the cost of production) in 2008
  • Hotel marketingThe price of a London hotel room has increased by 7 per cent over the past year, making it the world's eighth most expensive city to stay in
  • Financial services marketingThe financial services sector accounts for 9 per cent of UK GDP and an estimated 11.2 per cent of the UK's total tax revenue
  • SME marketingSmall and medium-sized enterprises (SMEs) account for 99.9 per cent of all UK enterprises. They generate 50 per cent of total private sector turnover and 59.8 per cent of private sector employment
  • Construction marketingThe UK construction industry generates an annual turnover in excess of £100bn, accounting for approximately 10 per cent of GDP
  • Social marketingSocial marketing is marketing with the goal of encouraging positive behaviour change. It is applied most commonly in the public sector and also by social enterprise and charities
  • Medical marketingThe pharmaceutical industry employs around 73,000 people in the UK and generates a trade surplus of more than £4bn