Webinars

View webinars from The Chartered Institute of Marketing, The Marketer and our partners, on topics such as B2B and SME marketing, digital marketing – from social media to SEO, e-mail to mobile – sponsorship, social marketing and professional development.

Our webinars are free to view and carry continuing professional development credit from CIM for those on the Chartered CPD Programme.

Smarter CRM - developing a practical strategy for your business You understand that good customer relationship management can be an effective business strategy but getting a strategy that suits your company is essential
Facebook: is it the marketing tool of the future? Social media sites like Facebook have removed the barriers between brands and customers - but now that you can talk directly to customers, what do you say to them to keep them engaged with your product?
Buying services: how marketers and procurement can build creative solutions Procuring marketing services is often a frustrating business for both marketers and buyers.  Failure to get it right can weaken your prospects; success can help ensure a positive experience and achieve short, medium and long-term business efficiencies. This event will look at how collaborative buying can bring benefits all round.
Internal marketing: how businesses can pitch the right messages to staff Your business is undergoing change it could be fundamental, it could be part of a natural evolution but getting your employees onboard is essential
Multi-agency working: getting the most out of your brand's collaborative projects You're about to work on a collaborative marketing project with several agencies and a client brand challenges are guaranteed
From promotion to ROI using social media You're planning a B2B event but what kind of event? Will it be online or do you want to meet people face to face? How do you find and reach out to your target market using social media?
How to deliver with clean data If you're working with bad data, it's guaranteed that you'll be losing sales, failing to collect revenues, making poor decisions through inaccurate reporting and running ineffective marketing campaigns, wasting manpower and perhaps worst of all, breaching regulations
Citrix webinar: digital media for B2B marketing Social networks, mobile, e-mail, the cloud - the cutting edge of digital marketing is not just for B2C
Sage webinar: CRM back to basics Customer relationship management (CRM) is not just a marketing tool, it's a business strategy that promises customer insight, increased customer access, more effective customer interactions and better integration between channels and back office functions
Storm webinar: how to deliver an integrated marketing strategy How to maximise the very best of digital and traditional approaches to marketing

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Matt Butcher, director, PIMS-SCA I regularly sit down with marketers reviewing and advising on their promotions and more often than not, clients are...

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